Opening Remarks In modern fast-paced corporate environment, staying ahead of the rivals is essential. Market research has traditionally been a key strategy for gaining a market edge, but the emergence of AI technology has revolutionized this field. AI-powered tools are reshaping how companies collect, analyze, and act upon data about their rivals.

Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in innovation, consumer actions, and business needs. One of the most significant shifts in the marketing landscape is the emergence of AI technologies. AI’s potential to reshape social media marketing is capturing the attention of businesses and markete